DEVELOP YOUR LEADERSHIP BRAND WITH STRATEGIC CLARITY

North Star Program

STRATEGIC PERSONAL BRANDING FOR LEADERS

Crafting a memorable professional image and leadership style

When midlife changes the rules, your brand becomes your advantage.

North Star is a six-session program focused on personal branding for leaders: developing the clear, compelling way you communicate your value and show up professionally.

Whether you’re preparing for a career pivot, returning to the workforce, launching something new, or stepping into a more visible leadership role, this program gives you the frameworks, language, and positioning to make your next move with clarity and impact.

WHAT TO EXPECT

Six Transformative Sessions

Real results happen when you apply strategic frameworks consistently, and the North Star Program provides the structure and clarity to make that happen.

By the end of this program, you will have:

  • Clear language for your expertise and value

  • Strategic positioning for your next chapter

  • Communication frameworks that resonate with the right people

  • Professional presence aligned with who you are now

  • A concrete visibility and impact strategy

Each session builds on the last, combining strategic analysis, practical tools, and implementation. You’ll receive exercises to apply immediately between sessions. Your active participation is essential as this is collaborative strategy work. We focus on your unique value proposition, strategic positioning, and concrete action plan to ensure your leadership brand is both impactful and authentic to who you are now.

  • Session One

Foundations & Self-Discovery

We begin with strategic analysis of your current leadership presence and identify what makes your personal brand memorable.

  • Session Two

Alignment

Together, we clarify your unique value proposition and craft a brand positioning framework that aligns with your next chapter.

  • Session Three

Building your Leadership Brand

Here, we build your unique personal brand story and mission narrative with strategic intention so others get who you are and where you’re headed.

  • Session Four

Communicating your Leadership Brand

This session is about bringing your leadership brand to life. You’ll learn storytelling techniques and strategies to amplify your brand so you connect with the right people and opportunities.

  • Session Five

Living your Leadership Brand

Here, we turn strategy into daily practice. You'll set clear, measurable goals aligned with your personal brand and create a concrete implementation plan.

  • Session Six

North Star Momentum

Here, we’ll check in to reignite your focus, celebrate your progress, and ensure you're staying true to your authentic leadership path. We'll address any roadblocks, and keep you moving confidently toward your North Star vision.

FAQ

WHO IS THE NORTH STAR PROGRAM FOR?

North Star is for women over 40 who want clarity on how they articulate their value as leaders. It is ideal if you feel experienced but under-positioned, visible but not clearly understood, or ready to redefine how you lead and are seen.

IS NORTH STAR A COACHING PROGRAM?

North Star is strategic leadership development, not traditional coaching. The focus is on clarity, positioning, and implementation rather than ongoing emotional support or accountability-only coaching.

IS NORTH STAR RIGHT FOR ME IF I'M NOT CHANGING JOBS?

Yes. North Star is not about leaving your role. It is about strengthening how you show up, communicate your expertise, and position yourself for influence, visibility, or future opportunities.

IS NORTH STAR RIGHT FOR ME IF I'M NOT CHANGING JOBS?

Yes. North Star is not about leaving your role. It is about strengthening how you show up, communicate your expertise, and position yourself for influence, visibility, or future opportunities.

WHAT OUTCOMES CAN I EXPECT FROM NORTH STAR?

Clients typically leave North Star with a clear articulation of their leadership value, a stronger leadership identity, and a practical narrative they can use in conversations, visibility opportunities, and decision-making about what’s next.

HOW IS NORTH STAR DIFFERENT FROM BLOOM?

North Star focuses specifically on leadership brand clarity and positioning. Bloom supports broader midlife leadership transitions, including identity shifts, resilience, and perimenopause. North Star is the best fit when clarity and visibility are the primary goals.

HOW LONG IS THE PROGRAM?

North Star includes six sessions typically completed over six to ten weeks, with space between sessions to apply what you’re developing.

IS THIS FOR SENIOR LEADERS ONLY?

No. North Star is designed for experienced professionals and leaders who want clearer positioning and direction. What matters is your depth of experience, not your job title.

Ready to Develop your Leadership Brand?

The North Star Program is strategic personal branding work for leaders who understand that how they're positioned and perceived matters. Before enrollment, we’ll have a strategy call to assess your current positioning, what you need, and whether this program is the right fit.

Fill out the following details to book your strategy call.

Carolyne Lord

Leadership development for women navigating midlife.

I provide leadership development and personal brand strategy for women over 40 navigating midlife career transitions, perimenopause, and evolving leadership identity. My work supports experienced women as they redefine their careers, reposition their expertise, and move confidently into what’s next.

© CL Consulting 2026